Bonifacio Global City (BGC) – Celebrated Filipino designer Happy Andrada captivated audiences with a striking Filipiniana collection at the Pinoy Playlist Music Festival 2024. Held at the BGC Art Center, her runway presentation featured a mesmerizing fusion of tradition and modernity, showcasing 32 pieces that honor the Philippines’ rich textile heritage while reimagining the iconic Filipiniana style for today’s global stage.

Andrada’s collection was a vibrant tribute to the diverse regions of the Philippines. Using fabrics like T’nalak, Pina Silk, Knotted Pina, Inaul, Abel Ilcoco, Yakan, Jusi, and Pina Callado, she infused each piece with intricate embroidery and avant-garde tailoring. The designs reflected the designer’s commitment to preserving Filipino artistry while pushing the boundaries of contemporary fashion. Highlights from the collection included “The West Philippine Sea”, which was also featured in the Fashion Art Biennale in Seoul, Korea last September.

Each garment in the collection reflected Andrada’s dedication to the craftsmanship of traditional Filipino fabrics and textures, while offering a fresh, global perspective. Guests were treated to a visually stunning experience as they watched the garments come to life on the runway, set to the powerful rhythms and enchanting vocals of Anima Tierra. The world music collective’s performance elevated the fashion show, infusing it with cultural depth and transforming the runway into a dynamic, immersive experience.

“I am truly honored to be a part of the Pinoy Playlist Music Festival,” said Happy Andrada. “This event celebrates the best of Filipino culture, and it’s a privilege to share my vision of modern Filipiniana with such a passionate audience.”

The fashion show was a key highlight of PPMF 2024, which ran from November 15 to 17 (though the last day was cancelled due to Typhoon Pepito). Now in its 7th year, the festival is renowned for its large-scale celebration of original Filipino music across generations and genres. Curated by National Artist for Music Maestro Ryan Cayabyab, Moy Ortiz, Noel Ferrer, and Maribel Garcia, this year’s festival featured over 300 artists and 50 performances, from soloists to orchestras, highlighting the rich diversity of Filipino musical artistry.

The show, directed by Raymund Seranillo is also made possible with the partnership of Laura Mercier for Hair and Make up, Accessories by Farah Abu, H&T Wine Gallery and Happy Living. Photography by Leo Encinares Jr.

Happy Andrada offers Bespoke creations and has her ready to wear outfits available at Fashion Art Atelier locpated in 24 K-D corner K-1st, 11th Jamboree Extension, Quezon City . Visit www.happyandrada.com and follow https://www.instagram.com/happyandrada to know more.

Photo Identification:

1. A masterpiece in motion—Glaiza De Castro brings life to Happy Andrada’s modern Filipiniana.

2. Embracing culture, redefining tradition. This Happy Andrada creation tells a tale of artistry, craftsmanship, and passion.

3. Where heritage meets haute couture. A stylish ensemble featuring a terno-style structured cropped top with traditional textile patterns, paired with voluminous layered ruffles in striking shades of blue.

4. Crafted with Pina Callado, this modern Filipiniana dress embodies Filipino culture, redefined for today’s generation.

5. Walking in culture, breathing in creativity—Happy Andrada’s vision is a breathtaking reminder of our roots.

6. Nicole Cordoves redefines tradition with an avant-garde twist—wearing a Happy Andrada Filipiniana masterpiece that exudes both heritage and innovation.

7. Happy Andrada captures the essence of Filipino heritage in every stitch, blending tradition and modernity seamlessly.

8. Intricate weaves, opulent fabrics, and Filipino soul—this modern Filipiniana by Happy Andrada is pure artistry.

9. From Abra to Lake Sebu, Happy Andrada weaves a tapestry of Filipino culture in every piece.

10. A stunning beige ensemble featuring a textured lace-accented blouse, complemented by a structured oversized jacket and matching trousers.

11. A voluminous ensemble featuring a textured blouse with puffed sheer sleeves, a statement bow tie, and a layered ruffled skirt. The look is completed with a wide-brimmed straw hat adorned with vibrant dried flowers and elegant drop earrings from Farah Abu, adding a touch of dramatic flair.

12. Cultural pride on the runway—honoring heritage with Happy Andrada’s bold reimagining of the Patadyong.

13. Happy Andrada’s Filipiniana—more than just a dress; it’s a statement of culture, pride, and creativity.

14. An ode to Filipino culture, each piece by Happy Andrada showcases unique textiles sourced from various regions, merging history and artistry in every seam.

15. With fabrics sourced from Abra to Mindanao, Happy Andrada crafts designs that celebrate and elevate Filipino heritage through artful tailoring.

16: With intricate Pina Silk and Yakan weaves, this piece brings traditional artistry to the global stage.

17: Say Alonzo reimagining the Filipiniana silhouette

18 to 24 : Happy Andrada brings stories of the past into the future with this stunning modern Filipiniana collection.

25: Designer Happy Andrada standing proudly amidst her collection that celebrates traditional craftsmanship and artistry.