San Miguel Foods ushered in the festive season on October 29, 2024, with the exclusive Home Foodie Madalicious Christmas Kickoff held at the San Miguel Foods Culinary Center in Pasig City. This vibrant, influencer-only event brought together over 40 digital creators for an afternoon of holiday cheer and culinary inspiration, underscoring Home Foodie’s position as a leading recipe hub.
The Culinary Center was transformed into a holiday wonderland, setting the stage for a three-hour program filled with interactive activities designed to showcase San Miguel Foods’ iconic brands and spark social engagement. Highlights included:
Key Activities
1. Games and Challenges for Prizes:
Participants engaged in exciting games like 4Pics & Words, which tested their product knowledge, and the Home Foodie Passport activity. By completing promotional tasks—ranging from social media posts to encouraging downloads of the Home Foodie e-cookbook—attendees earned chances to win premium prizes such as a smart digital oven, slow cooker, deep fryer, griddle pan, and Masflex cookware.
2. Launch of the Home Foodie Madalicious Celebrations E-Cookbook:
The event introduced the Flavors for the Holidays e-cookbook, featuring 17 easy-to-make recipes for appetizers, mains, and desserts using San Miguel Foods products. Guests enjoyed dishes from the e-cookbook, offering a sneak peek of delicious possibilities for the holiday season.
3. Cooking Demo and Holiday Hacks by Happy Ongpauco-Tiu:
Renowned restaurateur Happy Ongpauco-Tiu led a cooking demonstration, sharing tips to elevate holiday staples like Purefoods Fiesta Ham. She also prepared a delightful Pandesal Ensaymada with Christmas Ham, blending sweet and savory flavors perfect for the season.
4. Culmination of the Home Foodie Madalicious Cookoff Influencer Edition:
The event celebrated ten influencers who participated in a cooking challenge earlier in October. Using a mystery San Miguel Foods ingredient, each competitor had one hour to create a dish, showcasing their culinary skills with sponsored equipment from Reyna Gas and Masflex.
The winners were:
Grand Prize: Roanne Tadina with Lime Oriental Wings (Magnolia Chicken Timplados Oriental Wings), winning a 20-L microwave oven.
1st Place: Charisse Espinosa with Beef Tapa Shepherd’s Pie (Purefoods Beef Tapa), awarded a 6-liter digital air fryer.
2nd Place: Karina Ramos with Ginataang Manok Inasal (Magnolia Chicken Timplados Inasal), winning an electric hotpot barbecue griller.
Non-winning participants also took home Masflex dinnerware sets.
Special Guests and Awards
San Miguel Foods executives Llena Tan Arcenas and Leah Golez, along with celebrity chef Gene Gonzalez and Masflex representatives, presented the awards.
A #Madalicious Holiday Season Ahead
The Home Foodie Madalicious Christmas Kickoff strengthened San Miguel Foods’ connections with its influencer community, highlighting the joy and ease of preparing #Madalicious meals. Everyone is invited to join the Home Foodie community on Facebook, TikTok, YouTube, Instagram, and the official website for more recipes and holiday inspiration.
